Create a sitemap and inform search engines

Here we'll talk about how to create and submit a site map. After knowing about the sitemap, it is also important to implement it. The sitemap is placed in the root of the website. Search engine crawlers use sitemap.xml according to their protocols. From where he goes to other pages. Here we explain how to create and implement a sitemap.

How to Create a website sitemap

Sitemaps are a valuable aspect of an overall Search Engine Optimization strategy, helping to ensure that your website is easily navigable and that search engines can index your content effectively. A website's sitemap provides many benefits for both search engines and users, helping to improve the effectiveness of a website's SEO and user experience.

Learn easy ways to create a site map

1. For XML sitemaps: If you're using a CMS like WordPress (e.g., Yoast SEO, Rank Math, and Google XML Sitemaps), you can use a variety of tools and plugins. For manual creation, you can generate a sitemap using online tools or create it using XML editors.
2. For HTML sitemaps: You can manually create a page listing all the pages on your site or use CMS features/plugins that automatically generate this for you. If your website is large then this can be a laborious task; automatically created site maps can be applied for small websites.

Check and monitor your sitemap regularly

Use sitemap validators or tools to ensure that your sitemap is correctly formatted and error-free. Regularly monitor your website's sitemap or check search engine tools regularly for any issues related to your sitemap and track how search engines are crawling your site. A sitemap is a valuable component of an all-round SEO strategy, helping to ensure that your website is easily navigable and that search engines can effectively index your content.

Advanced ways to use sitemaps

Here are some additional advanced ideas and tips for maximizing the effectiveness of your sitemap

• XML sitemaps allow you to specify the priority of different pages (from 0.0 to 1.0).

• Make sure all URLs listed in your sitemap are updated to prevent duplicate content issues.

• Make sure the `robots.txt` file is not blocking access to any important pages listed in the sitemap.

• If you are submitting a site map to Google, then you should not submit a site map larger than 50 MB. Which can contain maximum 50,000 URLs. If you don't do this, your URLs may not be crawled.

• Use sitemap index files: For very large sites with more than 50,000 URLs, use a sitemap index file to link to multiple sitemaps. This helps manage large amounts of URLs and ensure that all important pages are covered.

• Use the correct sitemap language – Make sure your XML sitemap follows the XML sitemap protocol, including proper encoding, valid XML syntax, and correct use of tags. Search engines recommend UTF-8 language. Implement the sitemap.xml file in UTF-8 encoded language.

Creating a sitemap for video content

If your site has a lot of images, you can create an image-specific sitemap or include image information in your XML sitemap. Similar to image sitemaps, if your site hosts videos, you can create a video sitemap. This helps search engines understand video content and potentially increase its visibility in video search results.

Managing sitemap URL parameters

If your site uses URL parameters (for example, for tracking or sorting), make sure these are properly managed in your sitemap. You may need to use the parameter handling tools in Google Search Console to avoid duplicate content issues.

Monitor and maintain your sitemap

Regularly check Google Search Console and Bing Webmaster Tools for updates on the status of your sitemap and any errors or issues reported. Review how search engines are crawling your site and see which pages are being indexed. This can help you identify and fix crawling problems.

Using Sitemaps for SEO

1. Avoid duplicate content: Exclude pages with duplicate or low-value content to make best use of crawl budget.
2. Provide an HTML sitemap: Provide an HTML sitemap to help users easily find important content, especially on larger sites.
3. Use clear sitemap navigation: Use your HTML sitemap to ensure user-friendly site structure and improve internal linking.
4. Create user-friendly layouts: Design your HTML sitemap to be user-friendly with clear hierarchy and easy navigation. This helps users find content more easily and can improve the user experience.
5. Link content to important pages: Make sure the HTML sitemap includes links to all the major sections and important pages of your site.
6. Monitor website performance: Monitor whether your pages are performing well in search engines and prepare your future sitemap for SEO strategy based on this data.

Create sitemap automatically

Some content management platforms can create site maps themselves. And he can do this also. You have to check whether the sitemap has been submitted yet or not. If not then submit a sitemap.

Create a sitemap with the sitemap tools

Often big websites also take the help of tools for site map. Through which site map can be easily created. If your website has a large number of pages, you can use a site map generation tool. Sitemap generators are third-party tools that can generate a sitemap for your website. Make sure the `robots.txt` file is not blocking access to any important pages listed in the sitemap.

Submit sitemap to search engines

Sitemap does not directly affect SEO. Nor should it be considered a direct ranking factor. Rather, it is a simple way to direct crawlers to a webpage. The sitemap.xml file contains a list of the canonical URLs of the page. Which makes it easier for the crawler to understand the important pages of the website. Make sure all URLs listed in your sitemap are canonical. The help of a webmaster can be taken to submit the sitemap to search engines. After logging in to the webmaster, you have to go to the site map and write the site map URL in the given space and submit. You have submitted your sitemap. If any errors appear, wait for a while or search.

https://example.com/sitemap.xml

You can now see the activity happening on your website. And can also find their solutions. By implementing these sitemap optimization strategies, you can ensure that your sitemap effectively supports your SEO efforts, Increases crawl efficiency, and improves the visibility of your website in search engines. They help ensure comprehensive indexing of content, improve site navigation, and support effective management of large or dynamic sites.

Explain Sitemap for Beginners

If you have a website, you should know about sitemaps. This is one of the effective SEO efforts made on the website. This may be important for your site. It is an XML file that ties the entire website together. The purpose of an XML site map is to explain the importance of URLs on a website to search engine crawlers. Here's how a sitemap can boost your SEO efforts.

What is Sitemap?

Today we are covering an important topic of on-page SEO. Also called a sitemap, it is an .xml file that lists all the URLs of a website. It also becomes known how they are connected to each other. If your website contains pages, videos, and other types of files So their URL information can be given from the site map. Search engine crawlers also follow this site map. A sitemap is an important component of SEO that helps search engines understand the structure of your website. Here is a description of what a sitemap is, its types, and its importance.

Apply a sitemap to your website.

You may need to add a site map to your website. If your website is not organized, a sitemap can help guide search engine crawlers to important pages. If your website has more pages then add a site map to the website.। Make sure all website URLs are in the site map. Failure to do so may prevent the crawler from reaching there. The pages of a Web site can be linked together to guide crawlers.

What are the benefits of a sitemap?

Site map can also be called a map of a web site, through which crawlers can easily crawl the web site. Crawlers can use xml site map and html site map to learn about the website and index it better.The main purpose of both types of sitemaps is to contribute to better site organization while enhancing on-page SEO and improving the chances of all pages being indexed by search engines. By prioritizing pages, a sitemap allows you to assign priority levels to different pages and indicate where How often are pages updated?

What is XML and HTML sitemap?

Helps search engines crawl and index your site more effectively, especially if your site structure is complex or if you frequently update content. Site maps of two types of formats can be added to the website.

If you implement a sitemap in XML format on a website, crawlers crawl the website using the XML sitemap. It is mainly added for search engine bots. A webpage that lists all the main pages of your website in a hierarchical format.

If the number of pages on the website is large or you want to take the user to the right content, then this can be done through a sitemap in html format. This is a simple, organized list of links to the main sections and pages of your website. Which improves user navigation and can enhance the user experience, helping visitors find content more easily.

Importance of sitemap for website

1. Better indexing: Sitemaps help search engines crawl your site more effectively, especially for larger sites with complex structures.
2. Faster discovery of new content: Search engines find and index new or updated pages on a Web site more quickly, which can help your content appear faster in search results.
3. Structured data: By including metadata in an XML sitemap, you can guide search engines on how to prioritize your content.
4. Error detection: Regularly checking your sitemap on a web site can help identify problems related to broken links or pages that are no longer active. Provide proper direction to inactive pages.
5. Handling large sites with many pages: Sites with large dynamic content, such as e-commerce sites with thousands of products, or sites using complex JavaScript navigation, or sitemaps for all relevant pages to navigate for search engines and indexing where traditional crawling may miss some pages. Therefore crawling and indexing can be made easier.
6. Make sure it's updated regularly: Keep your sitemap updated regularly when you make any changes to your site structure or new content.
7. Optimize your sitemap: Avoid including low-value or duplicate content in your sitemap, and make sure it is well structured to avoid potential problems with search engines.
8. Better site structure understanding: Helps search engines understand the organization of your site, which can improve your overall SEO performance.

How to create and submit a sitemap

Regularly create your sitemaps and submit them to search engines to ensure they have the latest version.

Overall, while a sitemap alone will not guarantee high rankings, it is an important component of a comprehensive SEO strategy that helps ensure that your site is well optimized for search engines.

How to write a meta description for a website?

The search engine optimization crowd can't move away from meta descriptions. If you want better optimization of the page then you can not finalize the meta description tag. Pages should be written about before publishing them. Which can attract visitors.

Today we are going to talk in detail about writing meta description. If you are a beginner or are going to write a summary of your website then it is very important for you to know about it. Description matters a lot from an SEO point of view. This can increase visitors to the page.

Meta Description tag in seo?

A short summary of the entire description written on the content page can be shown to the user through a snippet. Which is completely under the control of search engine crawlers. They can also show important information on the page. Which is used to provide snippets in search engine results pages. It appears just below the title.

Description is called a brief summary of the page. Its maximum ideal length should be up to 150 characters. This is considered favorable from SEO point of view. Longer ones may be hidden in the summary snippet. Meta description tag is part of on peg seo. This is not a direct ranking factor. But search engine crawlers use it to understand the content of the page. A more relevant meta description tag can increase visitors to the page. This should include the main target keyword of the page. It should be attractive.

Meta Description Function and Importance?

1. User Engagement – ​​The primary purpose of the meta description tag is not to directly impact search engine rankings, but a well-crafted description can significantly impact click-through rates (CTR). When a meta description is attractive, informative, and relevant to the search query, it encourages users to visit the website, thereby increasing traffic.
2. Search engine results snippets – Meta descriptions are often displayed below the page title and URL in the SERP. This snippet usually gives users their first impression of your page's content. A meta description that clearly outlines the value and relevance of the page, Users may be tempted to click on it, while unclear or irrelevant descriptions may lead to missed opportunities.
3. Adding keywords – Adding relevant page keywords to the short meta description tag can help search engines understand the page's content. Although the meta description itself is not a ranking factor, using keywords can increase its chances. That your snippet will match users' search queries. When keywords in the meta description match the words users are searching for, those words can be highlighted in bold, which can attract attention and improve CTR.
4. Brand Promotion – Adding your brand name in the meta description is also an opportunity to convey your message. This is an opportunity to reinforce branding that reflects the overall message of your site. It helps establish a consistent brand identity and it encourages users to engage with the brand. But do not keep the meta description more than 150 characters. Meta descriptions longer than this can be cut from SERPs, potentially missing important information.
5. Encourage action – Encourage users to take the desired action. To do this, include a call to action (CTA), such as "Learn More," "Get Started," or "Shop Now." An attractive CTA can help improve click-through rates.
6. Add new information - Add new information every time. Duplicate meta descriptions on a page can confuse search engines and traffic. Crawling and indexing may be hindered. Relevant content can take you further.

How to find html <meta> description of a website?

If you want to view the meta description directly on the webpage, follow these steps, Using Browser Tools

Right-click the page - Open the webpage in your browser. Select "View Page Source". This will open the HTML code of the page. Find meta description. - `meta name="description" Type and press Enter. This will highlight the meta description tag if it exists.

How to write HTML <meta> description for website,   Example:

HTML

   <meta name="description" content="This is a sample meta description for SEO purposes.">The content attribute of the meta tag will show you the meta description.

How to create a meta description snippet?

If you are including true and accurate information, search engine crawlers will see that relevant information as a snippet in the description below the meta title on search engine results pages. Crawlers can also take meta descriptions from other parts of the page. This happens when your content doesn't match the content of the page. The crawlers then use content from other parts of the page.

Manage Snippets

Actually, search engines use a meta description of 150 words. Which is visible to the users. It completely depends on the behavior of search engine crawlers. The crawler can increase or decrease the length of the description. If you want to control the length of the snippet in search results. So you can do this.

Prevent snippets from displaying

You can also apply a rule to prevent the snippet from appearing in SEO. But do this only then. When it is very important. This may reduce traffic. Apply the data-nosnippet attribute to prevent snippets from appearing.

Change snippet length

Search engine crawlers can set any length. If you want, you can decide it as per your choice. So apply max-snippet:[here number] meta tag.

Different meta tag descriptions on each page

All pages should have different content. And write different meta titles and meta descriptions for each page. Identical or similar meta titles and meta descriptions can confuse crawlers and users. A unique description is important to provide complete information about the page and increase traffic.

Include key information in the meta description.

You may find it difficult to write a perfect SEO friendly description. But it works effectively. It should contain an overall summary of the page and convey the content of the page to the users. The maximum length of the description can be up to 160 words. Which should include your target topic.

Ok,

So today we covered an important topic of on page SEO. In SEO we learned about meta descriptions. And to know its construction and the directions given to the crawler. Now the crawler will describe your page according to the instructions you provided.

How to write meta title tags for SEO

A guide to the meta title tag is displayed. Which tells you What is title tags and how to write meta title tags for SEO. Developing a successful title strategy and title management are discussed in depth. SEO friendly meta title tags are an invaluable resource for a website, ensuring its security and longevity.

Here's how you can take advantage of the title. And how to increase business efficiency. This can be a complex task. But with the right guidance you can decide on the title tag.

A Guide to title Tag In SEO

It is the first html element written on a page. Which can help search engines understand the content of the page. It appears as a title in the browser. This heading is an important factor in SEO. In HTML language it is known as meta title tag. The maximum character limit of SEO friendly meta title tag is considered ideal up to 60 words. It should be less than 10 words long

H1 title tag in SEO

This is also called the main title of the page, h1. From this heading the crawler understands the content of the page. Make it unique.

Example -

<h1>Your h1 title is here</h1>

Why is the title important?

Title is an essential part of any website. Which is an essential part of business strategy. The user can understand important information about your topic from the title. Title tag and page optimization is most important for any website. Which provides information about the content of the page to the search engine. Search engine crawlers can influence click through rates by showing this information in the SERP.

• For SEO – Can submit your content for specific search queries on search engines.

• More Users – A unique title can drive more users to click on your title.

• Social sharing – When a user finds good content. So he can share it to other people. When your content is shared on social media. Therefore title tag plays a special role.

• Write unique titles for each page - Avoid using the same titles on every page to ensure uniqueness of your page. This can confuse both search engines and users.

• Avoid using the same keywords in title - You should avoid keyword stuffing. Choose relevant keywords for each page. When we add the same keywords repeatedly to pages, confusion arises. Using too many keywords can impact rankings.

• keep it brief - Keep the title within the prescribed period. A title that is too long does not appear complete in the SERP. This should be explanatory. Which expresses the content of the page in a specified length. And add relevant keywords to the page.

You can take help of these tools

Several tools can be used to write title tags. To write SEO friendly meta title tags, you should give importance to your discretion and experience. In the ever-changing strategy and crowded world of search engine optimization, you may need tools. Which can help you achieve your goals.

Google Search Console – This tool provided by Google allows you to monitor your website performance. The Google Search Console tool reveals information about errors affecting the performance of your website and search results.

SEO Tools – You may need the help of some other tools. Tools like Ahrefs, SEMrush and moz can perform keyword research and analysis of competition.

How many types of meta tags are there in SEO

When you are doing SEO of the website or want to appear on the search engine result page. That's why meta tags are a great option. Meta tags in HTML can help your website rank. It is important to implement these in the right place in your website. These tags are written at the top of the website. Some meta attributes or tags are written inside the body tag in the HTML section.

These must be included when creating a new website. These meta tags cause the title tag and description tag to appear to users in search engine results pages. is a list of meta tags used in search engine optimization. Which Google uses to rank a page higher. If you want to rank your website higher in Google then you can do so with the help of the given html meta tag.

"Remember that HTML meta tag plays a supporting role in the website. And is subject to any changes (updates) by search engines, which may affect the ranking of the website. So stay updated and apply effective changes from time to time. Do it.”

What is html <META> tags?

Meta tags on a website are HTML elements in SEO. It is used to help search engine crawlers understand the content. These HTML tags are snippets of text. Which gives information to the crawler about the content of a page. Crawlers understand all the information present in the web page through these HTML tags and present the related information to the user. 

These meta tags can effectively impact crawling and ranking. These html meta tags are added to the body part of a website. Here is information about the main effective meta tags used in HTML. Which can be effective in ranking Google website. These are tags used in SEO that can also bring a new website forward in SERP.

How to Write Effective <META> Tags?

Why are meta tags important?

• Crawlers and indexing – Search engines crawl and index information on a page. For which he uses his spider which is called crawler. These crawlers understand the HTML language of a page very well and we have to implement these HTML meta tags on our website. By which crawlers decide the ranking of our page.

• Website Ranking – For higher ranking of the website we have to add meta tags. Meta tags used correctly can make a page rank higher.

• More Users – If your title tags are unique and effective then you can expect to get more users to your website. A relevant meta tag and meta description can bring more clicks to the page.

Why are meta tags used?

The need for HTML meta tags used in SEO is important for search engine crawlers. Which look like meta tags.

Title Tag – Apart from being the main part of a website, it is also very important. It is written at the top of the page which is called title tag. This is also called title meta tag. Which is written at the top of the page and in the head section in HTML.

  <title>Your title Here</title> (UP TO 60 WORD)

Description tag in website - This tag is important for webpages and crawlers. The description meta tag is a concise summary of the web page and how it should be used for search engine crawlers, although it has no impact on ranking. But it is important for the user. Crawlers can use this for snippets.

<meta name="description" content="Your Description Here">(UP TO 150 WORD)

Robots Meta Tag – This meta tag is used by almost all types of websites. According to the website, robots use meta tags to direct crawlers in the right direction. These meta tags give the crawler access to all the pages and directories of the website you want to crawl and index. This can also be stopped with the robot file.

 <meta name="robots" content="noindex, nofollow">

Canonical tag – This tag specifies which page is the correct one if the same type of content is present on multiple pages. Use canonical meta tags to point to the most relevant page.
Viewport tag – Controls the size of pages according to the layout on the user's browser.
Charset tag – This is the primary meta tag of html. This tag expresses character encoding. Probably use Unicode/UTF-8 to avoid inconvenience.

<meta name="canonical" content="your canonical url here">

No translation – This tag is to show the content of the page in the local user's language. Once the user follows the translated link, he will see the content of the page in the same language.

<meta name="googlebot" content="notranslate">

No sitelink search box – When people search for your website on Google, Google may show a search box at the bottom of the website. This won't happen if you use the no sitelinks search box meta tag.

<meta name="google" content="nositelinkssearchbox">

Google-Site-Verification Meta Tag - The entire development of a site is incomplete without a search console. If you want to know about the errors on the website, use the Google-site-verification meta tag to verify your ownership in Google Search Console.

<meta name="google-site-verification" content="your verification code here">

Pay attention

• It is necessary to close all the tags written in the head of valid HTML by / character at the correct place of the tag.

• Whether the character of meta tag is big or small has no effect.

• Use only those meta tags which are necessary for your website. Avoid using unnecessary and unused meta tags.

Conclusion

We discussed here about the major meta tags used in html. These meta tags can help you rank your website higher in Google. All these HTML meta tags are important for SEO of any website which gives right direction to your website. By using these meta tags you can complete the first step of SEO.

Introduction about robots.txt file for beginners

As the name suggests, this is the activity of setting instructions for search engine crawlers. Which allows website owners to manage this. How search engine crawlers should treat the website.

Robots.txt file is a process that the website owner must do before allowing the user. This file gives instructions to the crawler. Which pages and parts of the site should be crawled. Robots file is a simple text file written in the root directory of the website.

Which is only for search engine bots. Use the noindex tag to prevent an important page from being indexed. Apart from this, pages can also be prevented from being indexed using passwords.

Overall, the robots.txt file is like an intermediary between the website and the crawlers. By crawling the important content of the website, the server load can be controlled. And duplicate content can be prevented from being indexed.

Why use Robots.txt file?

With the help of Robots.txt, you can achieve important goals of SEO by controlling the crawling rate of the crawler.

Increase crawl efficiency – The efficiency of crawlers can be increased by focusing on important content on the main pages of the website.

Prevent indexing of duplicate or low-value content – ​​If there is any duplicate content or pages that are out of priority on the website, disallow them and direct the crawlers to the pages that are of higher priority.

Manage server load – Large websites with extensive content can face server stress from bots constantly crawling all pages. Using `robots.txt` to block non-essential fields can reduce unnecessary server requests and maintain optimal performance.

Protect sensitive information – Although not a security measure, `robots.txt` can help prevent sensitive or private information from being indexed by search engines, keeping it away from public search results.

Control bot behavior – For sites with multiple sections or different content types, you can use `robots.txt` to set specific rules for different types of bots. One or more rules can be added to the Robots.txt file as per requirement. A rule that allows or prevents certain or all crawlers (that follow the rules) from accessing a file path.

Best practices for using robots.txt

• Use it wisely - Block only content that doesn't really need to be indexed. Excessive use of the 'disallow' directive may inadvertently prevent important content from being indexed.
• Check your file - After developing the Robots.txt file, make sure that it is not causing any interference. All the instructions given by you have been written. Instructions should be written in a way that robots recognize.
• Update this - As your site evolves and your SEO strategy changes, you may need to make changes to your robots file as well. The effect of SEO update from time to time can be seen in the website also.

General instructions for crawlers on Robots.txt file

The ideal crawler follows the instructions given in Robots.txt. With the help of Robots File, website owners instruct the crawler as to which pages and parts of the website they should visit. Or can even stop them.

1. User agent - This is written first while writing the Robots.txt file. Due to which instructions are given to the web crawler. From this line the crawler can follow this rule. * When used, this rule is followed by the ideal crawler. But the name of Google AdsBot will have to be written separately.

User-agent: Googlebot
user-agent: Ads Bot-Google
allow or Disallow: /

2. Disallow - Using this you can stop the crawler. If there are some pages in the site which do not want to be crawled, then this can be done by disallowing the crawler. It can be one or more. If you do not want to crawl any page then you have to write the name of the url of the page using Disallow which / Will start with character.

This gives the opposite result from Disallow. The instructions given by the Robots.txt rule are accessed within pages or directories. To whom you have given permission. It can be one or more. If you allow crawling of a specific page, it will apply only to that page. To inform the crawler about that page, the URL of the page and the URL visible in the browser should be the same. It must start with name / character. If the URL refers to a directory, it must end with the / character.

3. Sitemap.xml – This directive gives the crawler access to all the pages and directories on the website. So that the crawler can crawl them. http, https, www, on www of Google URL has no effect on the crawler. Sitemap helps crawlers access and index all pages more efficiently. Apply this when creating robots.txt.https://example.com/sitemap.xml

Common misconceptions

No security measures:- Robots.txt file contains instructions given to crawlers. That `robots.txt` can prevent bots from accessing certain areas of your site, but it does not provide security. This is a public file, and `robots.txt` should not be relied upon alone to protect sensitive information.

Impact on SEO:- Search engine bots' access to content can give you good results. Whereas blocking important pages with `disallow` can have a negative impact on your site's SEO. Make sure you're not inadvertently preventing important content from being indexed.

Sitemap integration:- Using the `sitemap` directive in your `robots.txt` can help ensure that crawlers find and index your content, but it should complement, not replace, other SEO strategies. Needed

Example `robots.txt` file

Here is an example of a `robots.txt` file configured for a typical website:

in this instance:

- All crawlers are blocked from accessing the `/admin/`, `/private/`, and `/temporary/` directories.

- Crawlers are allowed to access the `/public/` directory.

- XML ​​sitemap space is provided to help better indexing.

Robots.txt file is very important in SEO. This allows the website to be crawled and indexed effectively. By effectively understanding and using how search engines are interacting with your site, you can optimize your website's crawl efficiency. Robots.txt files can protect sensitive information and improve overall SEO performance.

Uploading Robots.txt file

After writing the robots file, it should be uploaded to root and checked once again. And results will be visible by following the instructions as per the given rules. There is a Robots.txt file checking tool that can help you. For this there is help from the hosting company.

Website SEO: step by step process

You are planning to create a new website. A website can be created by following some easy steps. But it is also important to make it SEO friendly. So that it appears first in the search results of Google and other search engines. Here we will talk about how to start SEO of our new website.

First step of SEO for new website?

If you want to create an online presence through a website, then this can be done by doing SEO of the website. Which is called SEO friendly website. If you have just planned to create a website, then SEO tips are given here. Through which you can start SEO for the new site.

Chose a website Name - Decide on a name for your new website. The name of the website is expected to be unique and work related. 

chose a hosting platform - You will need a host platform to host your website. This is the initial requirement for starting any new website. On which efforts should be made to do better SEO.

What is required for SEO of a website?

Our website is ready. But this ideal website is not search engine friendly. It requires some basic essential SEO changes which is called search engine friendly website. 

The design of the website should enable the user viewing the website to understand it well. An easy and simple design is easy for the users to understand and it can keep the users on the website for a longer time.

Keyword Research

Keyword research is done to ensure that the content served by you reaches new users. Use relevant keywords related to your industry and service in this.

Quality of content

Develop high quality and engaging content to get more users and higher ranks. With this, your website appears higher in search engine result pages (SERP). Regularly update and develop fresh content to keep the website moving forward.

Mobile optimized website

Professionals and other people definitely keep mobile phones with them. Due to the increasing use of mobile, search engines have also made mobile optimized websites a part of SEO. Improves the experience of users on mobile friendly website. 

Page Speed

The sooner any content of a newly created website appears on the page, the greater the possibility of using the website. A website that loads late is not considered good for the users' experience.

ON Page Optimization

This can be a key part of the SEO strategy of the new website. This is an important On Page strategy to know after content creation. It organizes your content on a web page. Due to which search engine crawlers are able to understand the content better. 

Head Tag

The Head tag present on the website gives information about the website, its maximum word count should be up to 65.

Meta Description

This is a brief description of the contents of the page. Search engines can show it in search engine result pages.

Header Tag

If you are just starting SEO then you should know the header tag. These provide structure to your content. It structures the content with appropriate headings.

User experience

Better website design improves user experience. All links, navigation on the website give better experience, it can indirectly affect SEO.

Internal Linking

Internal linking on a website can help users reach other pages. Make sure that the internal links on the website are fully functional.

External Linking

This could be one way to drive traffic to a new website. You yourself create high quality backlinks from reputable websites used in your area.

Social Media Integration

Website owners and content creators must use social media tags on their website. Which is part of the SEO of the new website. This tag can be applied to increase the SEO of the website.

SSL Certificate

SSL Certificate is an essential step in terms of website security. This is necessary for the secure transfer of the website.

XML Site Map

XML Sitemap tells the crawler the location of the pages. Which can be a set of detailed URL structures. With its help, the crawler can easily reach all the pages. Create and submit your website XML Site Map.

Schema Markup

Apply schema markup to capture detailed information about content pages. Which helps the crawler to understand.

ALT TAG FOR IMAGES

Images can be important on content pages. Crawlers need ALT Teg to understand images. New website SEO can be increased by using ALT TEG of images.

404 page

Apply 404 redirects to all pages removed from the website. 

Robots.txt

Robots.txt can be used to allow or prevent search engine crawlers from interacting with your website and pages.

Responsive Design

While creating a new website, it is important to check whether the website is compatible with different screen sizes as per the requirement of SEO or not. Responsive Design is the most important SEO factor of a new website.

Device optimized website improves user experience. long tail keywords. Keep increasing the content on the recently launched website. Target long tail keywords for specific search queries.

Structured data markup

Apply structured data markup to help search engines understand the content better. Which can show potential feature snippets in search results.

Stay informed about SEO trends, algorithm updates and best practices. The digital landscape is evolving, so continued education is important.

How Many types of  Mete Tags

Search Engine Optimization Beginner Guide

Search engine optimization is a process. Which is done for search engines. If you are a blog or website owner, or a content creator who wants to reach people. Or are you an expert in a particular field, then SEO can help you. If you want to spread your knowledge in the world. So first of all you need a blog or website.

So that people can read and understand it. They can also give feedback on what people think about it. All these processes are called SEO. The full form of SEO is Search Engine Optimization.

SEO is done for the rank of any blog or website. This is SEO Basic Guide, which gives the necessary information to learn SEO Basic Tutorial for beginners. So that beginners can start their search engine optimization journey.

If you have mastered SEO then there is nothing for you here. This SEO guide is for beginners. Those who are just starting search engine optimization. Next we are going to get detailed information about SEO. So that you can have complete information about it.

Let us tell you that this area is very big. None of the information here is final. This is a changing field. You need to learn continuously. So let's talk about what is search engine optimization? what works? If you have a blog website, here's how it works?

What is SEO

Search engine optimization involves a continuous effort to rank highly for relevant search terms and phrases. Thereby optimizing website content for search engine result pages.

SEO is emerging as a golden opportunity in present to gather more number of new and frequent users on the website. It is an important part of digital marketing. Which has become a major source of reaching people from all over the world and bringing them in the form of website traffic.

As the name suggests, optimization for search engines. We optimize our website for Google, Being, Yahoo and other search engines. So that the search engine can get complete information about our website. Google is the most used search engine. So we understand SEO according to Google.

SEO means that search engines can easily access your website. It can read and understand your content and your website. Search engines should not be obstructed.

The better search engines can understand your content, the more accurately search engines will be able to display them in the results page. No such shortcut tips have been given here, so that your website comes first in the search engine result page.

We will try to improve our site by adopting best practices. This is a process we do on our website. This requires patience. How long this will work cannot be decided. We need to make continuous efforts. To make any website SEO friendly, you may have to make small changes in your site.

We make these changes keeping in mind the guidelines of search engines. These improvements make your website search engine friendly. Which is very important. This change can forward in your search.

Along with this, you should also pay attention to the design of your website. Users want to access a clean, fast-loading, and well-organized site. This can be very important in terms of user experience and organic results on your site.

Your website needs constant work to provide a better experience for search engines and other users. Know further how the website reaches the user.

Why SEO is important

Any content creator wants to reach as many people as possible. which is a complex task. Google is the most used search engine. Billions of people use this search engine every day. That's why it becomes necessary.

That whenever a user searches related to our content. So we can deliver our content to that user. For this we want our ranking to come first on the search engine. We have to do SEO of our content to come first.

If our content is related to the user's search. So it will appear in the search result. Through search engine optimization, you can reach more and more people. The faster we rank by optimizing our site and content, the more users will reach our website.

Search engine optimization is required to bring more and more users to your website. SEO plays an important role in ranking our website better and getting higher organic results.

The full form of SEO is search engine optimization. Which is done on the web site. The best practice of optimizing a website for search engines is called optimization. This is the search engine's best effort to drive more users to your content without paying anything.

If you are planning a new web site or making some important changes in the existing web site. So you have to adopt search engine optimization practices if you want to improve your web site on the result pages and increase organic traffic on the web site. So SEO should be used till the end goal. Which can get better results.

How to search engines work

We need to know the general working of search engines. And their way of working should be explained. Search engines are always looking for new and relevant information. We should adopt their basic principles and make future strategy.

Search engines like Google, Yahoo, Bing etc. work according to their work. Search engine means to reach a search to the right result. Google is the most used search engine. The way a search engine works is that it first finds and crawls the web page, and then includes indexing and displaying it in the search results.

Your priority as a content creator should be to help search engines crawl and index all of your web pages. All this work is necessary for the search engine. That should not prevent it from crawling and indexing your page. This task is defined as technical SEO.

• Crawler - This search engine has its own robots, which continuously search, read and index new and updated pages.It works by crawling and indexing updates and other published pages on all types of websites. This is usually a software. All search engines give their names, such as Google's crawler Googlebot.

• Crawl - Calling means which search engine has new and old pages. On which some material has been removed or added. It follows the links. After reading on one page it also crawls the other page.

• Index - Indexing is a process. Search engines are constantly looking for new content. which they do not have. You have to make sure that your content is fresh and full of information.

Search engines read and index the content before indexing the page. When Google gets information about a new piece of content or website, it reads and indexes it. This is called the indexing process.

How to show site in search Results

The first thing to do after creating any website is to appear in Google's search results. Which is called site indexing. First of all you have to make sure that your site is indexed or not. If your site is not indexed then there is no shortcut for it.

Google indexes a lot of pages every day. Your site may not have been found by Google. Be patient for this. This may take time if your site is not linked from any other website. And when your site is found it will be indexed.

• Check if your site is indexed

site :yoursitename.com

• Website indexing - To speed up website indexing, add your website to Google Search Console and submit your website sitemap. The information of this website will reach Google. It depends on google. If you don't know about sitemap. Then we'll talk further. You stay with us.

• Sitemap - An easy and sure way to make your website visible in search Adding a sitemap is an easy and sure way to make your site visible in search. Naturally it will take time.

• Adding content - You should keep adding content to your website continuously. Keep in mind that the content must be new and of use to the user. Fix your website speed, and make sure the sitemap is submitted properly.

• Using Robots.txt - Robots.txt is a file that prompts search engines for certain pages and parts of a website. This file is written to the root directory of the site. And its name is robots.txt only.

Through this file crawlers are indicated which pages of the website to call and robots dot txt is used to prevent sensitive and unwanted crawling. If you have pages on your website that you don't want to be crawled.

Or there are pages that are not useful to the user. So you can block them with robots.txt. This file just gives a hint to the crawler. The page may still be crawled.

Explaining content to search engines and users

When you tailor your content to users. So search engines can access your content. Make sure all files, css, javascript can be accessed correctly for search engines to understand and index your page context. Any interruption may hinder the understanding of the contents of the Website. And can make a big impact on the ranking of the website.

Make your title unique - The user searches on the search engine to get information related to his subject. If your title is not correct and related. So he will leave it and go to another website. Your page title is the title shown to the user in the search engine results page. All pages on the Site may not have the same title.

Using tags - Tags are such a phrase. Through which the search engine tells about the page present on the website. What is this page about or what information is on this page. In this, the main information related to the information of the page is told through the language of HTML. Which is understood by the search engine. The main title tag of your website is written at the top of your HTML.

Advantages of tags

The tag is the title of the page. This tag therefore becomes important. Because search engines understand the entire website and the content on the page with this tag. And show it in the results of google search.

This title is displayed to the user as a snippet. Due to which the user visits the website. If your title doesn't match the context of the page. So Google may display other text based on the user's query. This can be any part of your page's content.

• Title use - If you are writing any content. So all pages should have their own separate Page title. so that you can see the page content in an organized manner.

This helps the user understand the context of the page. Try to write the title of the page in precise and short words. But this does not mean at all that give incomplete information in the Heading.

<title>your main title here<title/>

•  Use description tag - Description tag is like title tag. Some changes have been made in this. Title is longer than tag with more words. The maximum length of which is 150 words. It is implicit for website and page.

<meta content='your discriptionhereupto150wordonly' name= 'discription'/>

The description tag is different for all pages. The use of this tag is to tell the user and search engine a summary of the page in 150 words. About which more correct and accurate information can be had. This can make a big contribution to the ranking of the web site.

•  Use of structured data - We have been talking about search engines and content since the beginning. Schema markup is the link between these two. Structured data is one such code.

Which only helps search engines to better understand the contact on their page. This helps search engines understand the important parts of our page. And in turn the search engine uses that structured data to present search results on the result pages. Which can attract the attention of the user.

We also call this as rich result. There are several types of structured data. Which includes Article Structured Data, Website Structured Data, Organization Structure Data etc. We are going to give complete important information about structured data in another post.

• writing material - If you are writing a blog. So content is important to you. Content is an important part of the website. For which users come. Only the content of your website can get you a higher position.

And can attract other users towards itself. Simply put, content is the backbone of any blog. Also, making your business interesting and user friendly should also be your priority.

Any user comes to your website in search of new accurate and interesting information. Users decide how useful they are after reading the content on the website.

• Use the link - A website consists of many different pages. On which many contents are written. Which deals with different subjects. the post you are writing. You can add a link to another related page in the text on it.

From which the user can go to another page. These links can take the user to your other pages. These links can be from other pages on your website. Make sure that the text on which you are giving the link is related to it. So that Google can easily understand what this link is about.

• Image optimization - Your blog posts should contain images. You will select one such image. So that users can understand about your content. It is correct from the point of view of SEO to put the related photo in the blog post.

This is one of the basic methodology of SEO. Large and heavy images can increase load times. If you are taking photos. So it should be optimized as per the guidelines of SEO.

We can tell the search engines what it's about. Search engines can easily understand. Here optimization is concerned with alt text. Most of the search engines support jpeg, gif, png, bmp formats on the browser.

• Mobile friendly website - Today mobile network has been made all over the world. It is one of the vital needs of the people. Everyone has their own mobile in hand. Also search on Google using mobile device for any information.

Therefore, it is necessary to create a mobile friendly site to increase the presence of your blog website on the internet. This will provide better user experience. It should be ensured that people using mobile tablets and multimedia phones see all elements clearly and orderly, such as navigation.

Since late 2016, Google has included guidelines for making and ranking a website mobile-friendly.

Technical SEO checklist and Techniques

Technical search engine optimization is the most important process. This is most important in SEO. The very first process to use technical SEO is to optimize your website. This is the backbone of SEO. Technical SEO includes website design and tasks required by search engines.

Which makes any search engine understand all the main information of the website. Search engine optimization is not possible without technical SEO. We keep this in mind while building a website. Because we give special attention to technical SEO before any other activity.

All other efforts can be simplified by using technical SEO properly. This is done entirely on the website. Which is only for search engines.

• Technical SEO can help any search engine to understand the website.

• This has the potential to greatly affect the performance of any website.

• If the website pages are not search engine friendly. So they will not appear in the search engine results. No matter how much you try.

• Users of your website will be hindered in their use.

• This can greatly reduce the traffic, greatly affecting the performance of your website.

• Users do not want to see a slow loading website.

• Huge decline in users opening on mobile.

• Trouble understanding search engines.

Crawling - Technical SEO can affect the crawling of the website. This is the first step of Technical SEO. Its proper use on the website increases Crawling, Indexing and CTR. And new users get a boost.

Mobile friendly website - This is the process at the time of website creation. While building the website, we make the website mobile friendly. Due to which the mobile user gets a better experience. We also call it website architecture.

Due to which all the pages are linked to each other. A systematic site structure helps to understand the content on the website. The first step in a better structure should be that all pages are present (linked) on the main page and not confusing in any way.

Right now we are taking general information about Search Engine Optimization. From which we are taking basic information of SEO according to SEO Starter Guide. We are learning what SEO fundamentals are. How it works and what happens in SEO. This will give a brief overview for beginners. Do tell us what is your opinion on this.

Keyword research - Keyboard also has a role in SEO. Keywords are words that are related to the user's query. Which shows our website in the search result. We must have a unique keyboard for our website.

Which can explain to the search engine what keywords we are looking for. When doing keyword research, find keywords that have an acronym. These are considered favorable for the website.

Apart from the keyword website these are also selected for your post. A list of relevant keywords is prepared and used in the post. So that search engines can understand it better. Have been using keyword research for a long time. It matters to your content.

search engine friendly permalinks - This is part of technical SEO. Permalink is also called URL. Both are same Permalink means URL of a website or post. With the help of which that website and post can be understood.

This becomes important for crawlers. Because it is a part of SEO. Any permalink does not have any direct effect on the ranking of the website.

While creating permalinks we should try that they should be short and descriptive. Cluttered permalinks can be difficult to understand. Always use short permalinks according to the content of your page.

Breadcrumb List - There may be a problem while navigating with a website. In the absence of breadcrumbs, the structure of the website may be unusual.

Having breadcrumbs on a website can help organize the order of pages for a business. Also the status of the pages can also be known.

This becomes important from the user's point of view. Can help provide users with a better website experience. This allows users to navigate. and go through all the pages of the breadcrumb list one by one.

page speed - It simply means that the fastest opening page is important in terms of SEO. Users tend to leave web pages that open late. This can cause your ranking to drop. And traffic loss is possible. Before launching the website, make sure that the page is loading fast on desktop and mobile.

This is an important ranking factor. When it comes to opening fast, it has been observed that the website whose page speed is checked. She scores over 90 on the desktop version and page speed scores over 80 on the mobile version.

A page with good speed is considered. You can use Google Page Speed ​​Tool (Google Page Speed ​​Insight) to identify website speed and improvements.

Mobile friendly - Google has switched to Mobile First indexing. Webpages that do not support the mobile version become irrelevant. Make sure all pages of the website are optimized for mobile. Use Google's Mobile Friendly Test to check whether it is mobile optimized or not.

Site map - There should be a sitemap on your website. Sitemap is important. This is a list of links on your web pages. So that the crawler can crawl and index all the pages effectively. what is sitemap.

Robots.txt - This is a file. Which is written in the root folder of the website. It signals to crawlers how to treat our website. The Robots.txt file helps prevent crawlers from crawling those pages. which we don't want to crawl. Make sure you haven't accidentally blocked any user created pages from gaining search rankings. Because it can block SEO.

Canonical tag - When for some reason another url of the webpage is created. So search engines may have a problem deciding which page is important. which can be indexed. For this the canonical tag is used to display the important page.

SSL Certificate - An SSL certificate is an indication that a website is secure. The website must be served with an SSL certificate. This is an attempt to improve the ranking. Such a certificate instills a sense of security to the user. Here it is displayed with 'HTTPS' in place of 'HTTP'.

Structure data - Search engines understand Structure data very well. Which is called schema markup. Schema markup is code that helps search engines better understand the important parts of the content.

This schema markup makes your content appear better and differently in search engine result pages. Remember that this schema markup is not a direct ranking factor. It is just a medium to present the content in a better way.

Broken link - It's natural to have links on your website. But having Broken Links can affect the SEO of the website. Keep checking these links from time to time and remove the existing Broken Links from the site.

404 page - A website consists of many pages. Which contains different types of material. Maybe after some time that post has been removed from the website. or deleted.

He doesn't exist anymore for some reason. So the URL of that page remains present on the Internet. If the page is not found by the crawler, it is displayed as a 404 on the website.

This may confuse the user. The website should not have such pages. If created, you can redirect them to another URL.

keyword density - If you are starting a blog, then knowing keyword density is very important. Before writing this blog post, there has been a lot of talk about keyword density.

On which the article is written. We proceed with one main keyword. Also take your focus keyword with you. Keyword density refers to the number of times a given keyword has been used.

Include your man keyword

Keywords are the words your web page is about. Your focus keywords should be in important parts of the webpage. Which is user friendly and search engine friendly. A webpage mainly consists of some places. Where keywords are used.

• title - It is written in between 20 words to 65 words. Where pages are written from the entire lecture.

• h1 tag - This is the most important and first title of the page. Where the complete sentence is written about the page.

• Description - Each page has its own details. Which can be written up to 150 words. In which the focus keyword is used.

• URL - Use focus keywords about the webpage.

The main aspects of SEO are as follows

Voice search - It has become more easy and common for the users. With access to smartphones, voice search is becoming more popular. i.e. there is a need to use content that can provide relevant content using long query keywords. Voice search made easy with Smart Speaker and Voice Assistant.

User experience - How important is the website and its content to visiting users? It's important to make sure. The first priority of the website owner should be to provide complete useful information to the users. To improve the user experience the website should be optimized for navigation and fast loading times and on devices.

E-A-T - Google is giving special emphasis on some important factors while ranking any business. In which E-A-T is the main one.

E-A-T is concerned with the relationship between the expertise, authority and credibility of the website owner. Google will continue to use it in ranking it.

Which will be optimized on E-A-T. They will have more chances of getting a good rank.

Link building - It is an external effort. Link building is an important aspect of SEO. Establishing high quality backlinks for your website can be a better SEO factor.

In which link building should be done in a natural way from the official website. Note: Buying, exchanging and any questionable deals should be avoided while creating the link.

Local SEO - This is one aspect of SEO. Local SEO has become more important with increasing mobile usage. Google Local Pack shows top three local search results first in SERP for any query.

Which includes name, address, mobile number. This is an important option. Have a Google My Business presence to appear in local business searches.

By following this Beginners SEO Starter Guide. it can be expected that our website is search engine ready. These businesses will provide a positive user experience. In the journey of SEO, regular SEO activity and changes were made as required for better performance of the website.